Easy navigation to find the right insurance plan and services with fewer clicks by intuitively guiding users more efficiently.
role
Competitor Analysis, Information Architecture, Exploration and Wireframing
I was part of the team involved in a complete redesign of the existing website, with the main focus on adding new functionality, improving navigation, creating fresh content, and improving the overall 'look and feel'. We then validated how users found relevant content and interacted with the new functions.
A trendy idea of a card-based layout on the homepage to highlight the main features
and contents.
Helping users to navigate is essential to keep them engaged. Easy menus help users to keep browsing content.
Accessibility
Apply accessibility best practice.
Report a claim
More users want the ability to access the website quickly to report a claim. This helps increase the service level and engages with the customer.
Service Assistance
Customers expect website features to help them make decisions. Successful websites use wide help channels that predict the best option for customers.
Rewards club
I undertook a performance analysis on Mapfre's websites for Chile and Colombia, covering:
Navigation
easy to navigate, clicks and search, speed and uploading images.
Engagement
contact, online chat and social media.
Business
products (types of insurances), agents and service providers.
The analysis showed that Mapfre Chile has better performance on all four points listed above. Resulting in an intuitive website, easy to navigate and therefore we used the website as a guide to the content hierarchy process.
Audiences can become frustrated when they can't find the content they need or when the content isn't relevant to their goal. This can lead to users leaving the website early. It's best to filter information to only display the relevant content.
